When starting a business, there are a number of factors to take into consideration to transform your idea into a renowned brand/company. One of which is your marketing campaign to increase brand visibility and awareness to a wide audience, in order to boost conversions. One of the ways that you can achieve this is through printed paper bags, which are affordable to buy in bulk and successful in spreading the name of your brand in a positive light. Let’s take a closer look at how paper bags are the best option for a start-up business, below.
Paper Bags Are Versatile
The print you choose for your paper bags can be altered for different seasons, so you can run seasonal marketing campaigns, and maintain consistency across your brand. By creating an engaging design, consumers will want the unique and limited reusable bag, meaning they are more likely to buy from you.
Easy To Store
For start-up businesses who don’t have a lot of office or storage space, paper bags are perfect. They can be stacked on top of each other, so they won’t take up much space. In turn, this allows you to buy in bulk, which will save your business money in the long term, as well as ensuring that you have enough bags for the demand of sales.
The Bags Are Reusable
As paper bags are reusable, if you print your logo and brand details onto the bag, including website and slogan, the bag can do all the talking. As consumers reuse the bag out and about, both new and existing customers will be able to see your brand – free marketing! Therefore, when designing your printed paper bag, make sure that the design is eye-catching, and the slogan is catchy and memorable. Despite having a bold design on your bag, keep it simple yet powerful. For example, Gü and McDonalds have a very clear and concise design, but everyone knows who they both are. You need to ensure that the website and any social icons are on the bag, as these will get customers to visit your site. Additionally, a witty slogan that explains what your business is about is imperative. For a start-up business, this marketing technique is ideal as it will save you money and get people talking about your brand.
Suitable For Events
Sponsoring an event gives you the opportunity to enhance your audience as a start-up business. Add branded merchandise into your printed paper bag as you hand out the goodie bags to potential new clients at the event. Consumers will then use these products, take pictures of them and post online that will either link to your social pages or included trending hashtags. This social interaction is vital for start-up businesses.
So, if you are a start-up business, think about using printed paper bags as part of your marketing campaign. You can choose an array of sizes to use, so they are suitable for a range of different products. A strong marketing campaign is essential, as it grows brand awareness and engagement online.
