All businesses want to improve the scale of their reach, and many invest considerable amounts of time and money trying to do so. Very few businesses understand, however, what an effective and affordable method customisable printed bags provide.
The results are considerable, when you start understanding how wide a reach a simple printed bag can have.
Ever-widening business reach
The first step is to stop thinking of the printed bag as just a bag. Start thinking of it more in terms of a mini portable billboard that your customers are going to be able to carry with them wherever they go. When you start breaking down the number of people who can see that bag, even on a simple shopping trip, you should start to understand how it’s such an effective way of expanding your reach.
The key is to make a bag that’s actually useful and made to high standards of quality. This benefits you in multiple ways, not least because your customers will associate that level of quality with your wider business. But a bag that has durable, practical usability will no longer be used just for shopping. Very few people have dedicated shopping bags that are just used for shopping at one store and nothing else.
Quality bags become all-purpose carry-all’s for a variety of events and purposes. This means that the number of people who will be looking at your bags, and therefore your branding, is going to exponentially increase the higher the quality of the bag itself.
An affordable, effective solution
Consider the number of people who will look at the average billboard in a day. There may be as little as a few hundred, or as many as a few thousand. Yet billboard space is highly expensive. While it may not be thousands, the reach of a branded bag can be enormous and be nowhere near as ridiculously costly. In terms of pure return on investment potential, bespoke printed bags are a no-brainer for businesses of all sizes.
It puts your business front and centre. A printed bag can even promote your business when it’s just inside the customer’s home – if friends and family see it, those are all brand new potential customers. It’s up to you ensure your branding is both consistent in terms of colour scheme and design, and eye-catching enough to capture their attention.
Much is made of expanding business reach through complicated marketing strategies and digital platforms, but the reality is that simple and effective offline methods are still superior. A bespoke printed, branded shopping bag does wonders for both your business reach and your brand image. Consumers love genuinely useful, well-made products – and surely a good bag is something everyone needs?
Engage your creativity
It doesn’t have to just be a shopping bag however, you can get creative with it. Use the bags as a part of a promotional giveaway or competition and take the opportunity to let your business identity shine.
Find out just how effective bespoke printed bags can be for yourself, today.